London Design Silver

2026

Paul Frank Youth Thermal Set

Entrant

Jinhua Feiyan Clothing Co., Ltd.

Category

Product Design - Fashion

Client's Name

-

Country / Region

China

About The Entry

Paul Frank Segmented Thermal Underwear is specially designed for children and teenagers aged 3–18, filling the market gap in proper fit for developing adolescents. Rooted in the brand’s core philosophy — “Stay childlike, play cool, grow freely” — the product integrates international trendy cartoon aesthetics with pediatric ergonomics, covering the full age spectrum from toddlers to teens.

Key highlights include “lightweight, constant warmth, and invisible layering” — all seams are flat and bulge-free, and the seamless printed wash label eliminates any friction or irritation, making it safe for sensitive skin and eczema-prone children. Moving away from heavy, bulky designs, it adopts a “moderate minimalist” cut with large solid-color negative space and localized digital prints, suitable for both school layering and outdoor wear. The licensed Paul Frank layered-print visual system features vibrant, gender-neutral colors that break the stereotype of “dull and childish” while retaining coolness and playfulness, empowering young users to dress confidently and happily.

Credits

Jianfeng He
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