London Design Silver

2026

NazzleNest FlowForm Pillow

Entrant

Shanghai Xibubu Technology Co., Ltd.

Category

Product Design - Bedding & Sleep Products

Client's Name

NazzleNest

Country / Region

China

By seamlessly integrating a supportive structure, a soft filling, and a temperature-regulating material, this pillow delivers a snug fit, superior comfort, and lasting support, making users feel as if in a “flowing embrace.”
The filling consists of food-grade nanoscale flowing particles, which can be dynamically redistributed in real time according to body movements, precisely conforming to the curves of the neck, waist, arms, and legs—offering stable support that is “soft yet never saggy.” The lightweight, delicate particles shift quietly as the user moves, safeguarding a peaceful sleep in total silence. Furthermore, a specially designed three-zone structure (with independent compartments) enables greater shape versatility, allowing the product to easily convert into a backrest, armrest, or hand support pillow. Meanwhile, the structure effectively prevents excessive particle shifting, ensuring even distribution across different postures (such as side-sleeping and prone-sleeping) and avoiding localized sagging.
The pillow also prioritizes meticulous care in every detail. The outer fabric is made from maternal-and-infant-grade class-A cotton and treated with a meticulous sand washing process, resulting in an ultra-soft, skin-friendly texture. Built-in PCM (phase change material) batting creates a dynamic microclimate regulation system, actively absorbing or releasing heat in response to environmental changes and body temperature fluctuations—keeping the product dry and fresh even during prolonged use. Additionally, the pillowcase features an adjustable drawstring so that users can customize the firmness of the pillow based on personal preference; it is fully removable for easy washing, guaranteeing long-term hygiene for peace of mind.

Credits

Product Design
Yayun Wang
legal representative of the company
Qiaoxin Xu
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