London Design Platinum

2025

Fila Libellula Backpack

Entrant Company

Fila Sports Co., Ltd

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

To address young students' needs for a versatile backpack that seamlessly transitions between campus life and sports activities, the Fila Libellula Backpack is designed within the core concept of "multi-scenario versatility", exceeding the limited functions and applications of conventional backpacks. This backpack swtiches smoothly between different scenes with its innovative modular storage system, including a hatchback-style shoe compartment to isolate spare shoes and clothes, a built-in storage pouch to organize essentials, and a back panel-integrated racket pocket to carry sport gears, books or other stuff. It provides an all-in-one solution that effortlessly adapts to a range of scenarios from classrooms and courts to excursions, enabling a true "free journey with one backpack".



The backpack incorporates a revolutionary lightweight suspension system, centered on an advanced thermo-formed unibody backpanel that cuts overall weight by 55% to only 120g. The backpanel adopts high-density 7A-grade antimicrobial mesh and a dot-matrix flush-fit system to maximize the breathable contact area. Its three-dimensional structure creates an active airflow channel between the user's back and the main bag, enhancing heat dissipation efficiency by over 45% while ensuring exceptional cushioning performance. Combined with its ergonomic construction, the system delivers superior lightness, stability, and comfort.



The backpack boasts a modern, clean silhouette, with a hidden shoe compartment and magnetic fasteners to balance both visual appeal and practicality. The front panel offers excellent water- and stain-resistance, while the main body is made from durable, recycled material. This makes the backpack easy to clean and ready for diverse settings and sudden weather changes.



Through its systematic function integration, the Fila Libellula Backpack redefines the role of backpacks in daily life of kids and teenagers. Its "all-in-one" design eliminates the need for redundant bags, promoting a greener, healthier, and more efficient lifestyle.

More Platinum Winners
Interior
2025
London Design Awards - JARDIN CHANSON

Entrant Company

BACE DESIGN

Category

Interior Design - show flat

Product
2025
London Design Awards -  HP Z Captis

Entrant Company

HP Inc.

Category

Product Design - Computer & Information Technology

Architectural
2025
London Design Awards - Safari Luxury Hotel in Maasai Mara, Kenya

Entrant Company

EK DESIGN

Category

Architectural Design - Hotels & Resorts

Landscape
2025
London Design Awards - Spiral Bloom
Ruentex Development Co., Ltd.

Entrant Company

GOOD STYLE CREATIVE CO., LTD.

Category

Landscape Design - Sculpture Design