2025
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Rooted in tradition yet undeniably contemporary, this new furniture collection by Dogan London is a testament to how meaningful design emerges when craft, culture, and curiosity converge. Conceived by designer Emre Pektas, the range draws on more than a decade of international experience, distilled through the quiet discipline of British craftsmanship that he encountered after relocating to London.
Emre arrived in the UK with a strong technical foundation and a portfolio shaped through collaborations with esteemed global brands. What he found in London, however, was a design landscape where heritage is not merely preserved but lived where joinery is treated as language, timber as character, and form as a study in humility and refinement. This profound respect for materiality became the guiding spirit of the collection.
Pieces in the series is crafted with intention, reflecting a dialogue between Emre’s global design sensibility and the enduring codes of British making. Solid timbers, handfinished surfaces, and meticulously resolved joints speak to a tradition of honesty in construction. Yet the silhouettes remain fresh, sculptural, and unmistakably modern, shaped by Emre’s instinctive understanding of proportion and international design language.
Rather than pursuing novelty for its own sake, the collection champions quiet luxury the kind that reveals itself in the soft radius of a hand-smoothed edge, the natural depth of grain, or the harmony created when a piece simply feels right in its place. Detail is intentional, every curve considered. The pieces are designed to live with their owners, to grow richer in tone and sentiment as the years pass, and to embody the belief that timeless design is not made overnight ,earned through craft and care.
What sets this collection apart is its duality: it is deeply British in craft, yet universally fluent in design. It honours tradition while confidently stepping into the future. In doing so, it offers not just furniture, but a narrative of journey, mastery, and a sincere respect for the materials that shape our everyday environments.
Made to endure aesthetically, functionally, and emotionally and stands as a proud example of design with purpose
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Shenzhen Lute Jiacheng network technology Co., LTD
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Product Design - Personal Care
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Explora Journeys
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Communication Design - Websites