London Design Gold

2025

The Realm of Horse

Entrant

Beijing Dongxi Zhishang Cultural Communication Co., Ltd.

Category

Product Design - Jewellery

Client's Name

Country / Region

China

The horse is a universal symbol of dignity, strength, and freedom, embodying humanity’s eternal pursuit of progress and transcendence. To celebrate the 2026 Chinese Lunar Year of the Horse, we present three thematic collections under the banner of The Realm of Horse—a tribute to traditional Chinese culture that also resonates with the world’s shared spiritual bond with horses. Here, “realm” refers not only to the physical world where horses gallop and their spiritual domain, but also to a dynamic crossover—bridging tradition and modernity, East and West.



The collection comprises three series:

1.Vintage Cute Series: The Horse’s Realm of Innocence

2.Black Horse·Counterattack IP Legend Series: The Horse’s Realm of Strength

3.Oriental Intangible Heritage·Imperial Horse Masterpiece Series: The Horse’s Realm of Civilization



1. Vintage Cute Series·Golden Horse by Touching Stone

This series infuses warmth and gentle strength through whimsical charm to ease anxiety. Drawing on retro aesthetics, it captures the innocence of horses while incorporating the auspicious motif of “turning stone into gold.” Each piece is hand-carved into soft, rounded forms in vibrant colors, awakening inner purity, offering comfort and joy, and embodying the carefree, healing gallop of horses in Eastern imagination.



2. Black Horse·Counterattack IP Legend Series

Channeling raw power to overcome adversity, this series embodies the spirit of relentless perseverance. Inspired by Lin Dan’s legendary comeback, it features his “LD” initials on enamel brooches as a mark of resilience. Bold lines and dynamic forms capture moments of self-transcendence and triumph against all odds, forging a fearless spiritual totem and transforming the gallop of freedom into a symbol of rising above hardship.



3. Oriental Intangible Heritage·Imperial Horse Masterpiece Series

Celebrating China’s rich cultural legacy, this series draws inspiration from the iconic Eastern Han Dynasty Bronze Galloping Horse—a timeless emblem of historical elegance and museum-worthy artistry. It integrates motifs from ancient bronze horse ornaments and combines intangible heritage techniques such as filigree, gold carving, diamond inlay, and refined cloisonné enamel, reimagining the traditional horse through a contemporary lens. By harmonizing centuries-old craftsmanship with modern aesthetics, it achieves the caliber of a true “Hermès of the East.”

Credits

XUE YI XI
More Gold Winners
Landscape
2025
London Design Awards - Weita village in time
Sichuan Nongzhu Architectural And Landscape Design Co., LTD

Entrant

Sichuan Nongzhu Architectural And Landscape Design Co., LTD

Category

Landscape Design - Tourism Landscape Planning

Product
2025
London Design Awards - Pinecone Boar Bristle Brush
Jinhua Chuxian Cultural & Creative Co., Ltd.

Entrant

Jinhua Chuxian Cultural & Creative Co., Ltd.

Category

Product Design - Lifestyle

Fashion
2025
London Design Awards - OneVeil Patch Collection: Secure Hold
Shantou Lansibaidi Clothing Co., Ltd.

Entrant

Shantou Lansibaidi Clothing Co., Ltd.

Category

Fashion Design - Lingerie / Intimates

Communication
2025
London Design Awards - Drooly Infinitely: A Bold New Identity
Evapify

Entrant

NZR Retail&Branding

Category

Communication Design - Websites