London Design Gold

2025

ELFBAR JoinOne series

Entrant

HG Innovation Limited

Category

Communication Design - Promotional

Client's Name

HG Innovation Limited

Country / Region

Hong Kong SAR

This design expresses individuality, style, and functionality through a distinctive tech-inspired visual language.

Themed on ‘Stay Cool, Stay Powered’, the design conveys a sleek aesthetic that combines clarity and strength, projecting a modern and enduring sense of style. Visual elements such as snowflakes, faceted ice cubes, and geometric arrows intuitively communicate the concepts of ‘coolness” and ‘power’, instantly immersing consumers in the product’s unique appeal. As for color palette, cool tones (blue, purple, ice white) are balanced with warm accents (orange, pink), resulting in a sharp contrast to meet consumers’ aesthetic taste and create a distinctive, memorable visual identity. Functionally, the intelligent screen integrates interactive features, while also elegantly displaying battery levels and power modes. This transforms the product from a conventional e-cigarette into a fashionable high-tech accessory, and allows users to easily monitor the device status at a glance, contributing to a convenient and engaging experience. On the product and packaging, graphic and textual information is presented in a modular, centered, and symmetrical layout. Key details (flavors, functions, and modes) are highlighted in high-contrast color blocks to facilitate quick identification and understanding. The KV composition employs generous white space and dynamic diagonal lines to position the product as the focal point, effectively capturing consumers’ attention.

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