2025
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The spatial design of Tmall Auto Service stores is not merely an aesthetic expression, but a physical manifestation of brand strategy; cost control is not achieved at the expense of quality, but through material innovation, styling changes, and layout optimization to maximize "cost-effectiveness". When the minimalist aesthetics of black, white, and gray meet the brand DNA of Tmall red, and when scientific workstation allocation meets a cost-effective pricing system, what we see is not only a revitalization of a store's image, but also an epitome of the auto service industry's transition towards the "experience economy".
Credits
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Shen Zhen Black White Grey Communication Technology Co., Ltd.
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Product Design - Bathroom Fittings / Appliances
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Shanghai Longfeng Mattress Group Co., Ltd.
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Product Design - Home Furniture / Decoration
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Serra Semi, Lumens Design
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Communication Design - Podcast