London Design Silver

2025

BKT Ergonomic Car Lumbar Support Pillow

Entrant Company

Guangzhou Liuquan Brand Management Service Co., Ltd

Category

Product Design - Lifestyle

Client's Name

Country / Region

China

In an era where long hours behind the wheel—or in transit—have become the norm, lower back strain and increased spinal disc pressure are all too common. Traditional lumbar support products often fall short: they lack adaptability, offer a poor fit, and fail to meet real-world needs. The BKT Ergonomic Car Lumbar Support Pillow delivers a holistic solution for spinal wellness on the go, engineered with multiple innovations to protect your back—wherever you sit.

Its breakthrough lies in the seamless integration of a 3D butterfly-shaped structure and an adjustable support pad. Together, they provide full lumbar contact and precise relief exactly where it’s needed. The adjustable support pad targets the critical L3–L5 region and can be fine-tuned with one hand—so you stay focused on the road while customizing your comfort. The 3D butterfly-shaped structure is specifically contoured to match the natural lumbar curve of Asian body types, with a hollow upper section that avoids pressure on the spine. Inside, 50D memory foam offers ideal support for users weighing 50–90 kg, achieving over 85% uniform pressure distribution for lasting relief.

The product also breaks free from “car-only” limitations. Its portable straps and snap-fastening mechanism allow setup or removal in as little as 10 seconds—making it effortless to switch between car seats, office chairs, train seats, and more. A cleverly integrated hidden side pocket blends seamlessly into the silhouette, offering discreet storage for your phone, cards, or tickets without sacrificing clean aesthetics. Further enhancing precision, the 4D zoned support system follows the Asian spinal contours, using a scientifically optimized 45° angle to eliminate the gap between your lower back and the support part—effectively offloading spinal disc pressure. Stability is guaranteed by a non-slip silicone base and elastic straps, keeping the product firmly anchored, no matter how sharp the turn or how sudden the stop. Meanwhile, the honeycomb-perforated memory foam core ensures continuous airflow, reducing heat buildup while maintaining plush comfort and resilient support.

Credits

Chairman/ Guangzhou Liuquan Brand Management Service Co., Ltd
Jinping Xu
More Silver Winners
Interior
2025
London Design Awards - Trustpilot Workplace Identity
Trustpilot

Entrant Company

Dthree studio

Category

Interior Design - Office 

Interior
2025
London Design Awards - Take in nature

Entrant Company

Fullhouse Interior Design

Category

Interior Design - Residential 

UX Design
2025
London Design Awards - UX Designer

Entrant Company

Yeejung (Joanna) Yoon

Category

User Experience Design (UX) - Finance / Banking

Product
2025
London Design Awards - Drifting Shadow
Carst

Entrant Company

Foshan Yiyue Furniture Co., Ltd.

Category

Product Design - Furniture