2025

X Games

Entrant

Gwen Geng

Category

Communication Design - Public Branding

Client's Name

-

Country / Region

United States

Gallery

About The Entry

X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.

Credits

Designer

Gwen Geng

Creative Director

Gwen Geng

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Landscape

2025