London Design Platinum

2025

Digital Cultural Relics Guardianship Plan

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Communication Design - Campaigns / Advertising

Client's Name

Country / Region

China

The Digital Cultural Relics Guardianship Plan targets Chinese artifacts dispersed from four major global museums. It employs advanced 3D technology for high-precision digital restoration, faithfully reproducing their patterns, textures, and damage. By transforming artifact entries into 3D displays, the program overcomes physical exhibition constraints, allowing the public to inspect details online for a richer understanding than traditional viewing offers. This provides crucial technical support for digital heritage preservation and cultural continuity.

Centered on "technology empowering cultural return," we use 3D digital tech to reassert cultural sovereignty. Leveraging Baidu Baike's rich knowledge ecosystem, we've built a highly interactive, immersive digital space exclusively for lost artifacts. The public can closely examine these relics in a virtual environment, engaging in an interactive appreciation process. Through multi-dimensional knowledge dissemination, the project not only digitally preserves artifacts but also innovatively perpetuates their cultural value and historical understanding.

Powered by enhanced encyclopedia search and multimodal technology, this project creates immersive digital exhibition spaces, fostering a multi-dimensional knowledge ecosystem. Lost artifacts abroad "return home" through 3D digitization, re-establishing cultural emotional ties with the public. The Digital Cultural Relics Guardianship Plan integrates academic depth, emotional resonance, and ethical considerations into its digital displays, offering a unique public experience. It also pioneers an innovative, distinctly Chinese model for the digital preservation of globally dispersed cultural heritage.

Leveraging ACG image-to-3D technology, we restore artifacts with millimeter precision, capturing every pattern, crack, and texture. Blending traditional Chinese aesthetics, we craft online digital exhibition spaces, using varied backgrounds to highlight each artifact's material and unique textures. This fusion of tech and art allows the public to not only immerse themselves in the beauty of these pieces but also grasp their historical and cultural significance, enriching the viewing experience.

Leveraging Baidu's leading AI and platform resources, we're exploring a sustainable model for digital cultural heritage. By integrating digital resources, we drive innovation in artifact protection and cultural transmission, ensuring continuous public exposure to these relics. The Digital Relics Protection Program boosts public awareness of heritage preservation and strengthens national cultural identity, offering valuable insights for future digital artifact protection efforts.

More Platinum Winners
Architectural
2025
London Design Awards - BOOM BURST
Art Omi

Entrant Company

DD Studio-Daria Yang Du

Category

Architectural Design - Museum, Exhibits, Pavilions

Architectural
2025
London Design Awards - China MCC5 Science and Technology Center
Chengdu Xingjin Ecological Construction Investment Group Co.

Entrant Company

CHINA MCC5 GROUP CORP. LTD.

Category

Architectural Design - Office Building

Product
2025
London Design Awards - Macrobot-Health-oriented meal customization operation system

Entrant Company

自由职业者

Category

Product Design - AI-Integrated Devices

UI Design
2025
London Design Awards - Dragon Boat Festival Digital Experience: Race, Predict & Win
Yujie Shi, Yong Zhang, Xin Wang, Shuang Gao, Xi Wu, Yongbo Hu, Jiayu Zhai, Yong Peng, Lianxu Dai

Entrant Company

Baidu.com Times Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Cultural