FloraTerra Mid-Autumn Festival Mooncake Gift Box

About The Entry

FloraTerra is a healthy food brand dedicated to delivering authentic flavors through minimal processing procedures. We respond to urban consumers' growing desire for a healthy, balanced, and sustainable lifestyle by offering Tasting experiences that are both premium and emotionally warm.

The Mid-Autumn Festival, with over 2,000 years of history, symbolizes reunion.

We design a mooncake gift box to honor Mid-Autumn tradition.The design of the gift box integrates culture, aesthetics, and function.

The upper structure of the gift box is designed with a lifting and lowering mechanism. When it is opened, it is just like the rising moon, symbolizing the Traditional Mid-Autumn Festival poems "The moon rises above the sea, and we share this moment though far apart".

The cover illustration is accompanied by elements from Mid-Autumn Festival stories such as the the moon, rabbit and osmanthus flowers.All inner boxes are each matched with an illustration inspired by the corresponding flavors. Meanwhile, they can be connected to form a complete picture, echoing the "reunion and gathering" theme of the Mid-Autumn Festival.

The material of the gift box is selected as degradable and recycled paper.It can also be transformed into a practical storage box, Let it continue to bring its value into daily life.

FloraTerra finally got over 3 million views and 27,000+ engagements on social media. It also won a lot of consumer praise.

We firmly believes traditional stories are like timeless shining treasures. Through redesign, despite time passing, they can transcend time and space, convey beauty to all, and keep shining nowadays.