London Design Platinum

2025

Enter the Dragon

Entrant

Xiangxiang Design Co., Ltd.

Category

Interior Design - Restaurants & Bars

Client's Name

-

Country / Region

Taiwan

About The Entry

The project began as a deeply personal mission to transform a family's reverence for Bruce Lee into a tangible, shareable space that provides cinematic, cultural dining experience. The vision was not merely to create a themed restaurant but to construct an immersive environment where identity, memory, and action converge, drawing each guest into his unfolding story that surpasses individual experience.

Drawing from Bruce Lee's legacy as both a martial artist and a cinematic icon, the design conceptualized a space that blurs the lines between film set, dojo, and social stage. Every design choice was rooted in the ethos of Lee's philosophy: strength with elegance, discipline with adaptability, and presence. The space embraces theatricality not to distract but to elevate the act of dining into an experiential journey. Participants are plotted to move through scenes, actively engaging with a story that connects Bruce Lee's legacy with modern cultural experience.

The final result is a restaurant that pulsates with visual energy and cultural texture. It is a hybrid between tribute and transformation, where eastern motifs intersect with industrial materiality, and where the deliberate use of red, black, and Bruce Lee's iconic yellow assertively frames a visceral spatial rhythm. From the entry sequence that mimics a boxing arena to mirrored corridors evoking "Game of Death's" psychological tension, the design invites reflection, interaction, and storytelling. It stands not just as a destination but as a stage where identity is rehearsed and remembered time and again.

Credits

Xiangxiang Design Co., Ltd.
Pei-ying Chiu 邱珮縈
More Platinum Winners
Product
2025
London Design Awards - MOTOLIFT - Electrified Sports Tourer

Entrant

Shih Chien University

Category

Product Design - Automobiles / Vehicles

Interior
2025
London Design Awards - Urban Xanadu Open Floor Design
Jiaxing Wanyi Real Estate Co., Ltd.

Entrant

Hangzhou Pantianshou Landscape Design & Planning Co.,Ltd./Heye Studio

Category

Interior Design - Living Spaces

Architectural
2025
London Design Awards - CHAGEE Guangdong 2nd Anniversary Theme Event
CHAGEE

Entrant

牛油果设计 NYGDESIGN

Category

Architectural Design - Pop-Ups & Temporary

Landscape
2025
London Design Awards - GARDEN OF EDEN
Hangzhou Yueguan Real Estate Development Co., Ltd.

Entrant

BLUES

Category

Landscape Design - Residential Landscape