CHAITAI TIANQING Global R&D Showroom Design

About The Entry

**Project Background:**

The Global R&D Headquarters is located in Shanghai, the core carrier of a world-class biopharmaceutical industry cluster. It focuses on biopharmaceutical research and development, helping the company achieve innovative breakthroughs, improve its international layout, collaborate with the experimental base in Jiangsu, attract high-end R&D talents from home and abroad, and support the development of Shanghai's biopharmaceutical industry.

**Creative Concept:**

1. **Exhibition Hall Theme: "Light of Life, Connecting the Future"**

- "Life" represents the company, its customers, and patients. "Light" is the company's brand symbol. "Connecting" reflects the positioning of the Global R&D Headquarters: connecting the world, connecting upstream and downstream enterprises, connecting peers, integrating the industrial chain, and clustering the industry.

2. **Design Elements:**

- Each exhibition area is connected by curved shapes on the floor or ceiling, embodying the theme of "connection."

- Exhibition walls and booths are mostly irregular circles or circular shapes, symbolizing cells or DNA, reflecting the characteristics of biopharmaceuticals and chemical drugs.

3. **Material Selection:**

- Perforated metal back panels with backlighting, metal floor paint, and metal panels are used to create a sense of technology and futurism.

4. **Interactive Experience:**

- LED screens combined with infrared sensors, projection screens, digital sand tables, and other devices are used to enhance interactive experiences and increase the technological content of the exhibition hall.