London Design Gold

2025

Power Bank with Retractable Cable

Entrant

SHENZHEN SHI BJCZ TECHNOLOGY CO. LTD

Category

Product Design - Digital & Electronic Devices

Client's Name

Country / Region

China

This power bank with innovative retractable cables is dedicated to addressing the limitations of its counterparts in terms of portability, compatibility, and aesthetic design. It ingeniously marries functionality with aesthetics, offering users a flexible and convenient charging solution.

The product features dual retractable cables (a Lightning port + a Type-C port) on the side, outperforming conventional mobile power banks with no cables or short cables and improving compatibility. Moreover, it cleverly incorporates a foldable plug and a large-capacity battery, which not only prevents the inconvenience of unexpected battery depletion but also ensures high portability, well adaptable to both fixed and mobile charging scenarios.

This power bank adopts rounded edges and corners to enhance visual approachability and comfort. The flat side where the plug is set enables a perfect fit to a wall outlet when the user charges the product, significantly enhancing stability. Meanwhile, the gradient transition between planes softens the lines, adding a harmonious aesthetic. White as the main color, complemented by metallic silver as the embellishment, echoes the brand’s focus on “light business” and presents a minimalistic, modern style.

Taking into account ergonomic principles and internal space utilization, the power bank boasts a slim, long body, providing a comfortable grip while successfully accommodating a large-capacity battery and an efficient circuit layout within a compact size. For a better user experience, the design team has employed a display screen on the side (where dual retractable cables are set), whereby users can conveniently monitor the state of charge whether the product is plugged into a wall outlet or placed on a desktop.

Credits

Product Manager
Jinming Yang
Designer
Xuanru Wei
More Gold Winners
UI Design
2025
London Design Awards - EURTX

Entrant

Freelance

Category

User Interface Design (UI) - Financial Services

UX Design
2025
London Design Awards - Purrfect: A Platform for Cat-Safe Living and Floral Joy

Entrant

QIMU Design

Category

User Experience Design (UX) - Best User Interface / Experience

Communication
2025
London Design Awards - ELFBAR JoinOne series
HG Innovation Limited

Entrant

HG Innovation Limited

Category

Communication Design - Promotional

UX Design
2025
London Design Awards - Insta360 Wave

Entrant

Arashi Vision Inc.

Category

User Experience Design (UX) - Best User Interface / Experience