Guangzhou Zhengjia Plaza Baheli Flagship Store

The design of Guangzhou Zhengjia Plaza Baheli Flagship Store focuses on the in-depth exploration and innovative representation of Chaoshan culture, aiming to create a dining environment that harmoniously integrates traditional cultural elements with contemporary aesthetics. The design not only enhances Baheli's brand identity in the premium business area but also offers customers an immersive experience that reflects the local cultural heritage.



Drawing inspiration from the Chaoshan wharf culture, the Baheli Flagship Store artfully incorporates classic elements such as hollowed-out glazed tiles and flying eaves and arches. These design choices not only showcase the distinctive characteristics of local culture but also imbue the space with classical elegance. The colour palette employed in the store adheres to the traditional grey, white, and green hues associated with Chaoshan architecture. These colours convey a timeless beauty while seamlessly blending into the modern design framework. Furthermore, the use of warm yellow lighting and the inclusion of lush greenery typical of the Chaoshan region significantly enhance the warm, elegant atmosphere, facilitating a comfortable and natural dining experience for customers.



The spatial layout and flow design of the Baheli Flagship Store are thoughtfully arranged to efficiently guide customers to the dining area. The specially designed transparent beef stall allows customers to observe the complete beef-cutting process in an accessible and clear manner. This not only amplifies visual appeal but also enriches customer engagement and interaction, effectively conveying the brand's core values of freshness and professionalism.