London Design Gold

2024

YINSHI LOGO Design

Entrant

Heilongjiang Province Yongda Cultural Communication Co., Ltd.

Category

Communication Design - Company Branding

Client's Name

Country / Region

China

YINSHI LOGO Design is a perfect combination of traditional Chinese culture and modern art. Inspired by the empty window as a scenery in traditional Chinese gardens, it skillfully integrates the design element of the window lattice in traditional Chinese architecture with the "Hidden" character in the name of the guesthouse, embodying the design concept of "each sash framing a picturesque scenery", forming a visual image with traditional Chinese contexts and resonating with the architectural style of the guesthouse. It is shaped like an abstract stone or a gemstone, echoing two Chinese characters "Hidden Stone" and exuding a sleek, modern feel.
These two Chinese characters "Hidden Stone" feature a traditional calligraphic style and a layout of the left "Hidden" character and the right "Stone" character, preserving the flavor of traditional culture and serving as a modern symbol. "YINSHI" uses a simple and modern English font, achieving a good balance. The orange-red background and white patterns create a striking contrast, making the logo more eye-catching.
The logo can be applied to bed linens, towels, and toiletries in the guesthouse using embroidery, heat transfer printing, digital printing, hot pressing, jacquard weaving, laser engraving, and other processes. It can also be engraved or etched on PVC or wooden decorative panels, ceramic tiles, glass, metal, and wood to embellish the guesthouse, giving the guesthouse an elegant and stylish feel and improving its recognition.

Credits

Zhang Wenbo
Li Qiang
Sun Huiyong
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