London Design Silver

2024

Freealth

Entrant

Aiduo Xiao

Category

Conceptual Design - Green

Client's Name

Aiduo Xiao

Country / Region

China

Gallery

About The Entry

Freealth

Free Healthy Meals——Meta x Wagas Co-branded Bazaar

I was inspired by Baudrillard's "Consumer Society"-this book pointed out that consumption is not the usefulness of things,but the process of restoring one's social status and identity through consumption.

The term "consumption of symbols"was proposed by Baudrillard.In this theory,consumers do not demand the specific functions or individual use values of objects,but the meanings endowed by commodities.To elaborate in Baudrillard's own words,people purchase daily necessities such as washing machines not only as tools,but also as elements such as comfort and superiority,and they are willing to pay for the latter,That is to say,people seldom consume the use value of objects,but regard objects as symbols that can highlight themselves.

More Silver Winners
Architectural
2024
London Design Awards - GOLDEN VALLEY
YQ CONSTRUCTION DEVELOPEMENT INC.

Entrant

EIZO INTERNATIONAL LLC

Category

Architectural Design - Residential

Product
2024
London Design Awards - Champion Vision Non-Thermal Break Sliding Door
Fuqing Zhu, Mengsi Zhu, Kaisong Zhu, Shuzhen Zeng, Yuerong Xu, Pufeng Zhou, Xiancheng Kuang

Entrant

Guangdong Phonpa Bespoke-Design Home Group Inc.

Category

Product Design - Windows, Doors

Interior
2024
London Design Awards - Imitime

Entrant

A1 Interior & Space Design

Category

Interior Design - Residential 

Product
2024
London Design Awards - Horizpec

Entrant

Functional Form Block Allies

Category

Product Design - Medical Devices