Yang· Packaging Design

About The Entry

This Chrysanthemum & Siemens Cassiae tea bag's packaging is refreshing, convenient and hygienic, aiming to rejuvenate and promote the culture of healthy tea.

This packaging is designed to appeal to a younger demographic by revitalising a traditional product and giving it cultural significance. It features a practical inner and outer box that is also visually pleasing. The colour scheme consists of white and bright yellow, with chrysanthemum graffiti elements representing the local plant materials. Product information is displayed on all four sides of the outer box, including the name of the tea, raw materials, product information, and drinking instructions. This makes it easy for users to understand the product quickly. The outer box partially encloses the inner box through a well-proportioned lid design. The text "Burn the Cosmo, Fearless to Heat" on the lid indicates that the product is a homology of medicine and food, with the functional attribute of clearing away heat. Meanwhile, it conveys the experience of young people suffering from excessive internal heat caused by the fast pace of life, which is just very common and innocuous. The product's bag can now be opened for immediate use, improving hygiene and convenience by abandoning traditional loose packaging. Consumers can enjoy a great drinking experience with scientifically proportioned dosages. The packaging is also designed for safety, durability, and recyclability with obtuse corners treatment and three paper layers wrapping.