London Design Gold

2026

AMVP Car Fragrance

Entrant

Taian Kangtu Pharmacy Co., Ltd.

Category

Product Design - Fashion

Client's Name

Taian Kangtu Pharmacy Co., Ltd.

Country / Region

China

The AMVP Car Fragrance seamlessly integrates automotive aesthetics with a forward-driving spirit. The core visual centerpiece features an elegant golden galloping horse totem, characterized by vigorous, upward-striving lines that embody the brand's philosophy of charging ahead. This motif deeply resonates with drivers pursuing new horizons and career advancement.
The vessel is crafted from premium glass with a sophisticated gradient transitioning from deep charcoal to transparent, capturing a serene yet profound ambiance through shifting light and shadow within the vehicle while allowing for intuitive tracking of the remaining fragrance. The bespoke golden metal cap incorporates a classic automotive grille texture, marrying modern industrial rigor with luxurious tactility. The brand logo debossed on the base maintains a cohesive design language: the fluid lines of the letter 'A' visually echo the horse's mane, while the punctual dot finishing the letter 'P' symbolizes the initiation and conclusion of every journey, subtly reinforcing the ethos of 'pursuing targets to become one's own MVP.'
Beyond olfactory refinement and air purification, this product functions as an understated, attitude-driven automotive artwork, imparting a sense of composure and power to the vehicle as a secondary living space, accompanying drivers who pursue excellence on every journey.

Credits

Design Director
Sen Zhang
More Gold Winners
Product
2026
London Design Awards - Matter of Light
Elin Maxim

Entrant

Kitchen concept

Category

Product Design - Luxury

Video
2026
London Design Awards - from delivery rider to urban racer
taobaoshangou

Entrant

阿里巴巴

Category

Video (New) - Social Impact & Awareness

Architectural
2026
London Design Awards - OPPO Overseas Pop-Up Store

Entrant

Hong Kong Plus One Technology Marketing Limited

Category

Architectural Design - Pop-Ups & Temporary

Landscape
2026
London Design Awards - GUANGZHOU HARBOURCITY
Guangzhou Ruiling Industrial Development Co., LTD

Entrant

GM LANDSCAPE DESIGN

Category

Landscape Design - Landscape Renovation