Taobao 10B Subsidies × Qoder Brand Communication Design

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This joint marketing campaign between Taobao 10B Subsidies initiative and Qoder centers on the core promotional offer: “Buy a computer through Taobao 10B Subsidies and get free computing power.” It transforms traditional hardware consumption into an experience of acquiring productivity for the AI era, establishing a new consumer perception that “buying a computer means instantly enjoying AI computing power.” Visually, we adopted “Computing Growth” and “Digital Art” as key design concepts, translating abstract AI computing power into tangible, shareable visual symbols. The design centers on a vector-pixel language, integrating modular grids, pixel matrices, and dynamic forms of data proliferation. It simulates the process of computing power continuously expanding, growing, and connecting from point-based units, forming a brand visual system that combines technological rationality with digital aesthetics. This brand communication design not only includes the placement of main key visuals (KV) and posters across offline media but also extends to related creative materials. While maintaining a consistent brand tone, the comprehensive visual identity and key visual posters bridge the consumer scenarios of Taobao 10B Subsidies campaign with the public’s understanding of Qoder’s AI capabilities. The creative expression conveys a sense of the future in the AI era and a vision of enhanced productivity.

During the 618 Shopping Festival (China’s largest nationwide consumer event of the first half of the year), these promotional materials were displayed offline in cities such as Beijing, Guangzhou, Shanghai, and Hangzhou, generating 10 million impressions; simultaneously, total impressions across Focus Media’s networks in more than 40 major cities nationwide reached as high as 430 million.

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