London Design Silver

2026

Chocolate Coin Dark Chocolate

Entrant

SHENZHEN PENGKAI PRINTING Co.,Ltd.

Category

Packaging Design - Retail

Client's Name

PKG Design&Packaging Co.,Ltd.

Country / Region

China

This music-inspired food gift box integrates the structural language of a piano into its packaging, delivering an experience that transcends traditional containers. Moving beyond mere shape imitation, it transforms the keys into pressable interactive units, paired with built-in sound modules, endowing the packaging with basic interactive capability. It delivers musical note feedback with each touch, creating a sense of participation and emotional anticipation even before unboxing.

Structurally, this gift box clearly separates the interactive zone from the storage area. The piano key structure exists as an independent experience layer, while the space beneath is arranged for orderly chocolate display, presented through a transparent window. This layered approach prevents functional interference, allowing independent interaction and food taking while enabling an easy and natural transition between them.

Visually, this gift box continues the black-and-white order of a piano, establishing a restrained yet distinct identity through proportion and contrast. The gold chocolates inside serve as visual focal points, reinforcing the gifting nature. Additionally, the use of recyclable materials and a detachable structure ensures the packaging remains worth keeping and reusing even after its contents are gone.

Credits

Jiaying Gu
Rongxu Yang
Liucun Li
Qinglian Lan
Tao Yue
Xinling Huang
Zhijie Xiong
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