London Design Gold

2026

NewUp Steps Space Operation-Breakthrough of Public Space

Entrant

China Resources Land (Fuzhou) Real Estate Co., Ltd

Category

Communication Design - Campaigns / Advertising

Client's Name

FUZHOU MIXC

Country / Region

China

Fuzhou MIXC, a high-end shopping mall, is the only LUXURY+ shopping mall in Fuzhou. Rooted in the philosophy of “NEWUP”, it is committed to growing alongside Fuzhou, establishing itself as a benchmark for high-end commerce in Fujian Province and leading the city in building a comprehensive and quality lifestyle.
Adjacent to Xichan Temple, a millennium-old cultural landmark, Fuzhou MIXC has transcended traditional commercial decoration and promotion logic. By deeply exploring the millennium cultural heritage of Xichan Temple and Fuzhou’s local culture, the project has created the “Temple Steps” space IP centered on the sunken plaza steps next to the temple. It integrates ancient temple Zen charm with Fuzhou’s urban vitality into commercial public space, providing a replicable space operation model for high-end commercial projects adjacent to cultural relics.

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