London Design Gold

2026

One's Member Flying Bird Steam-Free Shuttlecock

Entrant

Beijing Jingdong Century Trading Co., Ltd

Category

Packaging Design - Sports

Client's Name

Country / Region

China

Conventionally, shuttlecock tubes are seen as passive containers. However, real-world usage shows that humidity—the critical variable affecting both durability and flight stability—is most vital during the storage phase. Traditionally, players have relied on manual steaming, a process that is often inconsistent and difficult to adapt to varying climates. This product redefines the "container" as an active regulation system. By integrating humidity management directly into daily storage, the design ensures that every shuttlecock is pre-conditioned to its ideal state before it ever hits the court. The product retains the familiar form and intuitive logic of a standard shuttlecock tube, introducing precise refinements only where they matter most to ensure a zero-learning curve for the user. While the overall silhouette remains minimalist and lightweight, the design focus is concentrated on the lid. Through subtle shifts in proportion, structure, and materiality, the lid is transformed from a simple seal into a high-tech functional core. Visually, the packaging incorporates Oriental motifs of "flying birds" and feathers, conveying a sense of lightness, stability, and order that elevates the product beyond mere sports equipment into a medium of emotional expression. At the heart of the product is the original "Humidity-Control Lid," a passive environmental regulation system that requires no external power. The lid integrates HCCF (High-performance Cellulose Fiber) humidity-regulating material, managed by a TPEE polymer membrane. This enables a bi-directional response: in dry conditions, it slowly releases moisture to prevent feathers from becoming brittle; in humid environments, it actively absorbs excess vapor to prevent softening. Within approximately 72 hours, the sealed micro-environment reaches and maintains an optimal humidity range. Users simply store their shuttlecocks as usual to keep them in peak, "ready-to-play" condition.

Credits

Jiangshan Sanxin Sports Goods Co., Ltd.
Da'e (Sichuan) Sports Goods Co., Ltd.
Gao Jianhong, Liu Bingqian, Zhao Dan, Cheng Ziheng, Zhang Boce, He Yong
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