DL.kids

About The Entry

"DL.kids" was founded by "Denglong jingxi" in 2021. Since its establishment, the brand has been dedicated to creating a super IP with a "forever young at heart" focus and its corresponding collaborative products. "DL.kids" adheres to the cultural mission of "above the average age for children, but the mentality remains youthful." In reality, growing up and retaining a childlike spirit are not contradictory. "Authenticity," "curiosity," and "freshness" are characteristics of children. In this fast-paced life, we attempt to listen to the child's heart and experience a moment of growth through simple living and work.

The creation of the brand's super IP revolves around the concept of the appearance of adults with childlike spirit. It starts with the idea of expressing details from "adult appearance" to "child's inner world." Combining the characteristics of adults such as combed hair and dressing style, the brand concretizes the innocence and playful actions of children. The overall layout uses shades of grass green as a visual symbol and variously sized fonts to convey the visual emotions, embodying the fun and authenticity of adults with childlike spirit.