’47 × Tyrrell Winston Installation at NBA All-Star Weekend

Booth design for the ’47 × Tyrrell Winston collaboration at NBA All-Star Weekend 2025, presented at NBA Crossover. Developed in collaboration with Supper, the project frames a limited run of satin NBA hats within a compact, multi-sided spatial installation that balances display, interaction, and visibility.

An octagonal booth organizes the activation, with each facet accommodating a distinct interaction—from product customization to an arcade-style claw machine. The geometry establishes a defined perimeter while keeping the interior open and legible from multiple approaches, allowing circulation and sightlines to remain fluid within the density of the event floor.

A retro video game–inspired graphic system, developed by Supper, extends across the booth and red carpet, reinforcing a cohesive visual identity that anchors the installation within the broader energy of All-Star Weekend.