London Design Platinum

2026

Ella Chen It's Me Concert Tour

Entrant

YASSS! Entertainment Production

Category

Conceptual Design - Entertainment

Client's Name

EHalo Entertainment CO., LTD

Country / Region

Taiwan

The "It’s Me" Concert Tour is a profound manifestation of attitude, love, and the multifaceted nature of self. Central to this vision is the "Little Sun," a custom-designed light stick created by Ella to symbolize her role as a source of warmth and energy, illuminating the journey of her supporters.
This tour transcends traditional performance, evolving into a communal party where classic hits and sophisticated stage design bridge the gap between artist and audience, allowing for a collective explosion of joy and emotional release.
The technical production embodies Ella’s evolution through a three-sided stage with an extended platform and mobile LED screens, visually representing her shift from a singular perspective to a fully unfolded, dimensional persona. The show’s narrative is meticulously structured into chapters, acting as a puzzle of her 25-year career. It balances high-octane dance sequences driven by "Ella’s Power" with intimate, soul-stirring ballads that offer a gentle emotional landing for the audience. A signature "Ella’s Consultation" segment further bridges the fourth wall, blending humor with poignant wisdom to foster deep interactivity.
Since its 2025 launch, the tour has been defined by its rich, saturated visual layers and its ability to transform a vast arena into an intimate space for exchanging life experiences. By weaving together different identities and life stages, the production creates an immersive environment where Ella’s story mirrors the audience's own memories. It is not merely a showcase of her growth, but a collective journey toward a better version of ourselves. "It’s Me" stands as a testament to resilience and inclusivity, proving that after two decades, Ella remains a commanding force of stage charisma and empathetic design, inviting everyone to sing their memories while she shares her story.

Credits

Management Company
EHalo Entertainment CO., LTD
Production
YASSS! Entertainment Production
Artist
Ella Chen
Director
Evan Wu
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