Siemens Official Mini Program

About The Entry

The modified design of Siemens Home Appliances' mini program is a digital brand upgrade based on the existing program. The optimisation strategy focuses on increasing the number of users, improving consumer experience and strengthening brand identity.

The page presentation of the mini program is structurally optimised based on the concept of "reconstruction". The product's purchase page adds service options, consumables purchasing, credits policy, free gifts and other information options to form these and the product into a home appliance ecosystem. The user can develop a more precise understanding of the product usage through the page-provided services and rights. It prompts users to approve the product quality and makes the product stand out from similar ones due to satisfactory service and easy maintenance, facilitating the purchase decision.

The service optimisation of the mini program has been upgraded with "efficiency" as the focus. Whether fuzzy or precise search, the mini program fully considers users' needs, provides comprehensive but not pointless search results, and helps users quickly compare information for selection. The mini program also provides a precise after-sales guarantee timer and addable service types for the user's after-sales demand. Meanwhile, the after-sales applications of different platforms are real-timely synchronised in the mini program, which is convenient for users to get the after-sales process and realise the convenient operation of one single application for multiple products and services. In addition, the mini program designs a workbench for sales and engineering staff, allowing them to help users efficiently.