London Design Silver

2026

LiZhiZao Running Sports Ita Backpack

Entrant

Shanghai Yingdao E-commerce Co., Ltd.

Category

Product Design - 运动双肩背包

Client's Name

李质造

Country / Region

China

LiZhiZao Running Sports Ita Backpack

Designed exclusively for marathon runners, this backpack seamlessly combines gear storage, independent shoe compartment display, and personal championship medal showcase. Breaking the limitations of conventional backpacks with single functionality and restricted usage scenarios, it is more than just a storage tool—it serves as a carrier for users to express their personality and emotions, endowing the product with vivid vitality.

① Original DIY Transparent Display Compartment

Users can fold and place their own clothes inside to DIY a backpack with their unique style. They can also put in race bibs and medals, allowing everyone to see the events they’ve participated in and the honors they’ve earned.

② Independent shoe compartment with dry-wet separation for sports gear

The independent transparent shoe compartment fits your beloved sneakers without soiling the bag. It features breathable vents on both sides to eliminate odors and keep it dry, and is equipped with a small slip pocket for storing your socks.

③ Comfortable high-elasticity decompression shoulder straps for fatigue relief

The elastic shoulder strap design ensures a snug, comfortable fit when carrying the bag, preventing shoulder pinching or pressure discomfort.

④ Internal layered & zoned storage for neat organization of essentials

The internal layered design provides dedicated storage spaces for your clothes, laptop, and even small items like wallets and keys. The wide-open zipper design also allows for easy access to your belongings.

⑤ Breathable back support system for sweat-free wearing experience

The upgraded back support system ensures you stay cool and comfortable even with prolonged wear. Air circulates smoothly through the ergonomic grooves, keeping your back breathable and dry at all times.

⑥ Original luggage strap design for convenient travel & portability

The original luggage strap securely fastens the backpack to your suitcase, freeing your shoulders and hands for long trips.
LiZhizao Champion Medal Ita Bag features innovative concepts and integrated design. It meets your storage needs while accommodating personalized and emotional expression. What you own is more than just a bag, but a window to express yourself.

Credits

品牌总监
张敏
设计师
崔叶叶
设计师
司妞
运营推广
郭超
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