London Design Platinum

2025

MU12E

Entrant

Xiamen King Long United Automotive Industry Co., Ltd.

Category

Product Design - Automobiles / Vehicles

Client's Name

Xiamen King Long United Automotive Industry Co., Ltd.

Country / Region

China

MU12E, featuring smart technology, human-centered care, and carbon neutrality, achieves a comprehensive evolution from a mere physical vehicle to a ‘mobile human-centered space’—redefining urban public transportation.

The bus, with deep insights into the needs of both passengers and drivers, comprehensively optimizes the user experience. The cockpit follows the principle of ‘one-arm control’, with frequently used buttons subtly integrated for easy access. The steering wheel supports four-way adjustment, complemented by a swivel seat, further improving operating efficiency and driving comfort. As for the passenger area, a three-door, low-floor layout, access ramps, and an electronically controlled air suspension system (enabling vehicle lowering and kneeling) ensure a convenient travel experience for vulnerable passengers like older people and individuals with disabilities.

Powered by a high-power motor (350 kW), MU12E can climb slopes with a gradient of over 20%, effortlessly tackling complex road conditions. Equipped with ECO-Chip 5.0, it enables real-time monitoring of the vehicle and three systems (battery/motor/electric control), and then dynamically optimizes control strategies, significantly enhancing driving safety. The bus also employs a high-energy-density CATL battery and optimized energy management strategies, achieving a range of 500 km and low energy consumption of less than 0.79 kWh/km (a 15%–20% reduction compared to conventional counterparts). It perfectly balances efficiency, eco-friendliness, and safety.

In terms of appearance design, MU12E, breaking away from the ‘boxy shape with rounded edges’ common in conventional buses, adopts a powerful square silhouette, while also incorporating downward-sweeping curves to improve aerodynamic performance. This approach achieves excellent structural strength and gives a dynamic visual effect. Moreover, the split headlights, paired with the body featuring sharp lines, form a highly recognizable visual symbol.

Credits

Xiamen King Long United Automotive Industry Co., Ltd.
Qing Shao
Xiamen King Long United Automotive Industry Co., Ltd.
Ziling Wu
Xiamen King Long United Automotive Industry Co., Ltd.
Haoqiang Wang
Xiamen King Long United Automotive Industry Co., Ltd.
Hongyi Qiu
Xiamen King Long United Automotive Industry Co., Ltd.
Hanlei Xu
Xiamen King Long United Automotive Industry Co., Ltd.
Senlei Du
Xiamen King Long United Automotive Industry Co., Ltd.
Chenming Huang
Xiamen King Long United Automotive Industry Co., Ltd.
Wenjin Luo
Xiamen King Long United Automotive Industry Co., Ltd.
Weiyi Zhou
Xiamen King Long United Automotive Industry Co., Ltd.
Feiyue Lin
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