London Design Gold

2025

Flying Wing Backpack

Entrant

ZHE JIANG SEMIR GARMENT CO.,LTD.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

This backpack is specifically designed for school-age children, aiming to address issues such as spinal pressure and discomfort caused by carrying overweight schoolbags daily. By integrating multiple patented technologies in the shoulder straps and back panel, it distributes pressure across various points for force balance, redefining the carrying experience for children.

1. Gait-responsive Elastic Shoulder Straps: The unique elastic shoulder straps respond to children's natural walking gait to cushion intermittent impact on their shoulders, thereby reducing burden for a consistently lightweight carrying experience.

2. Massage Beads for Enhanced Ventilation: The widened and thickened shoulder straps feature a total of 72 massage beads (2mm high each and 36 on each strap), effectively relieving shoulder fatigue while creating breathable grooves that facilitate heat and sweat dissipation. This guarantees enhanced ventilation and carrying comfort.

3. Back Spinal Protection and Load Reduction System: The back panel employs slow-rebound memory foam and breathable sandwich mesh fabric, closely conforming to children's spine and lumbar curves to achieve even pressure distribution. Combined with a central breathable honeycomb air circulation channel design, it facilitates quick moisture wicking, maintaining long-lasting back dryness and comfort.

Additionally, this backpack is made from high-density 600D water-resistant and eco-friendly polyester fabric, complemented by 3D embroidery and high-pressure 3D TPU techniques. This ensures visual appeal, durability, and easy maintenance, catering to the dual pursuit of functionality and aesthetics.

Through patented load-reduction technology and systematic ergonomic designs, this backpack translates the concept of "load reduction and spine protection" into practical, daily comfort, delivering a scientific carrying solution to safeguard children's spine health.

Credits

Zhang Rui
More Gold Winners
Interior
2025
London Design Awards - Xinxinsuo
Vanke

Entrant

直径叙事

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Packaging
2025
London Design Awards - MIAODIAN Kitten & Adult Cat Food

Entrant

Shenzhen Jinyuehui Pet Technology Co., Ltd.

Category

Packaging Design - Animals & Pets

Product
2025
London Design Awards - VOOPOO ARGUS G3

Entrant

SHENZHEN WOODY VAPES TECHNOLOGY CO., LTD

Category

Product Design - Digital & Electronic Devices

Interior
2025
London Design Awards - Zhejiang Intangible Cultural Heritage Museum
Zhejiang Intangible Cultural Heritage Museum

Entrant

Hangzhou Zhengye Decoration Design Co., Ltd.

Category

Interior Design - Museum