2025

Abby, ABB’s GenAI system to assist employees globally

Entrant

ABB

Category

User Experience Design (UX) - Best Use of AI & Machine Learning

Client's Name

ABB

Country / Region

Spain

Gallery

London Design Awards Winner - Abby, ABB’s GenAI system to assist employees globally

About The Entry

Abby is our newly developed GenAI system, designed by humans, that leverages web search, document interaction, data analysis, translation into multiple languages, document comparison, image creation, AI agent creation and management, and a range of generative AI capabilities.

Abby's main mission is to provide information, answer questions, perform internal and external tasks, and automate daily workflows, empowering ABB employees across all business areas and geographies to work faster and smarter. Leaner and cleaner. Engineered to outrun.

Credits

UX & Digital Transformation Lead/ABB

Loreto De Funes

UI Designer/ABB

Aleksandra Michalska

Data Science Manager/ABB

Simone Zambetti

Vice President Data and Analytics/ABB

Babu Kuttala

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