London Design Silver

2025

OUROBOROS

Entrant Company

Jingze Han

Category

Communication Design - Film / Video

Client's Name

Country / Region

United Kingdom

OUROBOROS is a multi-screen 3D animation. The project draws inspiration from Ouroboros, a symbol meaning "self-devourer." Depicted as a snake eating its own tail to form a circle, it represents an "endless cycle" of birth, death, and regeneration. Ecologically, it embodies a self-sustaining, sustainable system. As one of humanity’s oldest symbols, Ouroboros appears across various ancient civilizations, reflecting its cross-cultural universality.

It tells the story of a snake that, driven by hunger, devours things around it. As its desires spiral out of control, it devoured everything in the world and eventually turns to devour itself, leading to self-destruction. In the end, the snake is reborn, leaving the audience with an open-ended question: how will it now navigate the relationship between its desires and the environment?

Through this narrative, the work metaphorically examines humanity’s relationship with nature, suggesting that self-centered and greedy behaviors not only harm the environment but also lead to self-destruction of humanity. Only the sustainable way of living can achieve harmonious coexistence between humans and nature.

Credits

Director
Jingze Han
More Silver Winners
Interior
2025
London Design Awards - City Retreat
Private

Entrant Company

Chucheng Interior Design & Renovation Co., Ltd.

Category

Interior Design - Living Spaces

Product
2025
London Design Awards - iPort

Entrant Company

EduAIR Systems Limited

Category

Product Design - Toys

Interior
2025
London Design Awards - Weaving the Future: A Dialogue Between Wool and Technology
Cittadellarte - Fondazione Pistoletto

Entrant Company

freelance

Category

Interior Design - Showroom / Exhibit

Architectural
2025
London Design Awards - ZhiDa HQ Regen
Guangdong Zhida Ltd

Entrant Company

ADARC INTERNATIONAL STUDIO LIMITED

Category

Architectural Design - Office Building