London Design Silver

2025

OUROBOROS

Entrant

Jingze Han

Category

Communication Design - Film / Video

Client's Name

Country / Region

United Kingdom

OUROBOROS is a multi-screen 3D animation. The project draws inspiration from Ouroboros, a symbol meaning "self-devourer." Depicted as a snake eating its own tail to form a circle, it represents an "endless cycle" of birth, death, and regeneration. Ecologically, it embodies a self-sustaining, sustainable system. As one of humanity’s oldest symbols, Ouroboros appears across various ancient civilizations, reflecting its cross-cultural universality.

It tells the story of a snake that, driven by hunger, devours things around it. As its desires spiral out of control, it devoured everything in the world and eventually turns to devour itself, leading to self-destruction. In the end, the snake is reborn, leaving the audience with an open-ended question: how will it now navigate the relationship between its desires and the environment?

Through this narrative, the work metaphorically examines humanity’s relationship with nature, suggesting that self-centered and greedy behaviors not only harm the environment but also lead to self-destruction of humanity. Only the sustainable way of living can achieve harmonious coexistence between humans and nature.

Credits

Director
Jingze Han
More Silver Winners
Product
2025
London Design Awards - ASK JUNIOR Fleece Fabric Series
ASK JUNIOR

Entrant

Hangzhou Ouchao Trading Co., Ltd.

Category

Product Design - Textiles / Floor Coverings

Product
2025
London Design Awards - Little Croissant+

Entrant

comicomi

Category

Product Design - Textiles / Floor Coverings

UX Design
2025
London Design Awards - Cofe+ Order
Shanghai Hi-Dolphin Robot Technology

Entrant

Jianing Wei

Category

User Experience Design (UX) - Shopping

Architectural
2025
London Design Awards - 16 COURTYARDS

Entrant

Zihao Wang & Yanyan Zhang & Xueer Ma

Category

Architectural Design - Mid Rise Buildings