London Design Silver

2025

ORDOS SERVICE

Entrant

Fu Yong

Category

Communication Design - Public Branding

Client's Name

Ordos Economic Cooperation Service Center

Country / Region

China

"ORDOS SERVICE"‌ is a public service brand launched by the Ordos Municipal Government, China, to serve enterprises and talents and create the best possible business environment. The brand focuses on five key areas to deliver high-quality services: the most considerate policies, the most convenient procedures, the most secure investment, the warmest service, and the most comfortable living.



In 2025, ‌"ORDOS SERVICE"‌ introduced a new visual identity. The logo creatively integrates the number ‌"5," a heart shape, and an arrow‌ into a single design, forming a highly recognizable visual symbol. This reflects the brand's commitment to focusing on the five key service areas and consistently providing high-quality services with dedication.

Credits

Fu Yong
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