Moomin cafe Experience Store

About The Entry

When the boundary between reality and fairy tales gently dissolves, Simo brings Finland's national treasure IP, Moomin, from picture books into a 250-square-meter space at Nanshan Vanke Cloud City. Through an immersive animated scene that perfectly recreates the world, it crafts a romantic fantasy space integrating shopping, photo opportunities, interaction, and leisure.

1. Storytelling begins at the plaza entrance, where Moomin characters evoke an approachable charm, tempting visitors to touch and pose for photos.

2. The store entrance recreates fairy tale scenes with realistic ele-ments—artificial trees, wooden bridges, and red-roofed houses—delivering an animated, whimsical atmosphere.

3. The outdoor seating area features a dedicated “Moomin Lookout House,” allowing customers to relax while experiencing the cozy Nordic fairy-tale ambiance alongside Moomin.

4. Inside the café, Moomin-themed spots include the Moomin Kitchen, Reading House, and a simulated Forest Valley model.

5. To authentically capture Nordic aesthetics and fairy-tale charm, the overall palette centers on wood tones paired with high-brightness blue. Materials include natural timber accented with simulated flowers and ce-ment textures, enhancing the space's warmth while deeply resonating with the fairy-tale ambiance.