LIUHE

About The Entry

The LIUHE Silk brand was established in 1912 in Nanchong City, Sichuan Province, China. Known as the "Silk Capital of China" and the birthplace of world silk, the brand was co-founded by renowned Chinese educator and former Vice President of the People's Republic of China, Zhang Lan, among others. Its products won a gold medal at the 1915 Panama-Pacific International Exposition and have been awarded the titles of "China Well-Known Trademark" and "Time-honored Brand" by the Chinese government.

To meet the growing domestic and international demand for high-quality silk products, LIUHE embarked on a brand internationalization journey. In 2025, it launched a new brand identity. The logo creatively draws inspiration from the ancient Chinese manual "silk spinning wheel," integrating the spinning wheel with the Chinese characters for "六合" to visually represent the spinning wheel, the brand name, and silk threads. This design highlights the brand's industry attributes and profound historical and cultural heritage.