London Design Platinum

2025

Floréal Gloria

Entrant

Guangzhou Sux Jewelry Co., LTD

Category

Fashion Design - Jewelry

Client's Name

Sux Jewelry

Country / Region

China

About The Entry

In conventional jewelry design, antique coins are often presented with heavy gold settings or scattered diamond accents. Innovatively, Floréal Gloria takes an ancient Greek Apollo coin as the core, complemented by clusters of multicolored semi-precious stones, transforming historical symbols into a modern, vibrant wearable work of art.

The product centers around the concept of “a symbiosis of old and new.” A millennium-old Apollo coin serves as a cultural anchor, surrounded by colored stones such as orange and yellow sapphires, creating a radiating structure reminiscent of flowers in full bloom. An 18K gold bezel not only echoes the coin’s luster but also reinforces the visual expression of “radiance from the sun.” Breaking away from conventional “ruby- or sapphire-centric” designs, the design team has adopted a decentralized color-blocking strategy. Stones are arranged in a mosaic pattern to mimic subtle light gradients—toning down overt opulence while adding a touch of youthful vigor and artistic elegance. The time-honed coin and precisely faceted stones result in a poetic contrast in texture, representing eternal beauty amid the passage of time. Within Floréal Gloria’s cultural narrative, Apollo is deconstructed into the very essence of light, the coin symbolizes the divine source, and surrounding colored stones radiate outward like luminous beams, forming a metaphor for “oracle revelation.” Abstract floral motifs further intertwine the beauty of nature with the symbolism of culture, making the product a miniature vessel that carries both history and mythology.

Credits

Wang Ping
More Platinum Winners
Product
2025
London Design Awards - Outdoor and Indoor Dual-Energy (Electric&Gas) Tabletop Grill

Entrant

Linkco Electrical Industries Limited

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware

Architectural
2025
London Design Awards - Chongqing Hill Commercial District
PowerChina Real Estate Group Ltd.

Entrant

CPG Consultants (Shanghai) Co., Ltd

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Architectural
2025
London Design Awards - NATURE MOON
GREENTOWN | HIWELL PROPERTIES

Entrant

ZWA

Category

Architectural Design - Public Spaces

UI Design
2025
London Design Awards - Dragon Boat Festival Digital Experience: Race, Predict & Win
Yujie Shi, Yong Zhang, Xin Wang, Shuang Gao, Xi Wu, Yongbo Hu, Jiayu Zhai, Yong Peng, Lianxu Dai

Entrant

Baidu.com Times Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Cultural