2025
X Games
Entrant
Gwen Geng
Category
Communication Design - Campaigns / Advertising
Client's Name
-
Country / Region
United States
Gallery
About The Entry
X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
Credits
Entrant
ARCH-AGE DESIGN
Category
Architectural Design - Mix Use Architectural Designs
Entrant
DDB Hong Kong
Category
Service Design - Restaurant
Entrant
Beijing Shanhe Jinyuan Art and Design Stock Co., Ltd.
Category
Interior Design - Hospitality
Entrant
Guangzhou Yushang E-commerce Co., Ltd.
Category
Product Design - Personal Care