2025
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X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
Credits
Entrant
EARWEISS Technology (Shenzhen) Co., Ltd
Category
Product Design - Audio & Video Devices
Entrant
Sixuan Chen, Zihe Ye, Jingyu Zhang, Jiaying Qu, Jiafeng Li
Category
Architectural Design - Apartments