2025
X Games
Entrant
Gwen Geng
Category
Communication Design - Campaigns / Advertising
Client's Name
-
Country / Region
United States
Gallery
About The Entry
X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
Credits
Entrant
Chongqing Jiji Chun Technology Co.,Ltd.
Category
Product Design - AI-Integrated Devices
Entrant
Hsinchu County Cultural Foundation
Category
Communication Design - Public Art Promotion & Cultural Accessibility
Entrant
Chengdu SimpleUX Vision Technology Co., Ltd.
Category
Communication Design - Apps / Software