Xiangpiaopiao Hot/Cold Double Bubble Fruit Milk Tea

About The Entry

Design concept: Centered on “flowing, poetic color,” the aim is to shatter the outdated image of traditional instant drinks. By harnessing the airy, artistic feel of watercolor, we convey the brand’s renewed warmth and emotional resonance to young consumers.

Zoned storytelling: The pack is divided by watercolor gradients that narrate each flavor. Strawberry Milk White blooms from strawberry-pink into milk-white, as if berries are slowly melting into cream. White Peach Oolong marries soft peach-pink with mellow oolong-brown, rich yet gentle. Apple Milk Green drifts from fresh apple-green to milky white. Every sleeve becomes a miniature hand-painted canvas whose vivid texture sparks purchase desire.

Product truth: The design is locked to the “hot & cold double-brew” fruit-milk-tea proposition. The natural flow of watercolor visually translates the core promise: “temperature changes, taste never does.” The hand-painted feel subtly awakens the imagination of real fruit bits and velvety milk.

Core idea: With watercolor-gradient hand-painting as the heart, the design fuses youthful brand appeal, artistic visuals and the hot-cold double-brew trait. In a single visual instant it delivers the product’s tender, poetic experience.