London Design Silver

2025

Elba Concept Bowling Collection

Entrant

Elephant Bag Company SAS

Category

Product Design - Travel Accessories

Client's Name

Elephant Bag Company SAS

Country / Region

France

Elba Concept is a Paris-based leather goods brand redefining modern travel. The Bowling Collection embodies our vision of clarity over clutter, freedom over excess, and elegance without compromise.

The world’s first revolutionary pop-up bag, it transforms from a flat 2D form into a sculptural 3D silhouette within seconds. At its core is the patented 360° Zipper system, allowing the bag to fold, unfold, and reconfigure instantly. With this innovation, one design offers limitless personalization, adapting gracefully to every journey and mood.

We designed this flat concept as an ecological concept: delivered in flat packing, it saves significant transportation volume, energy, and resources. The bag is also a durable and eco-friendly choice, reflecting the philosophy that less is more. Any worn-out or damaged shape can be replaced with a new one, allowing the bag to continue in use without creating waste.

With Parisian refinement and modular innovation, Elba Concept proves that true revolution is freedom.

Credits

Founder
Dina Ding
Founder
Thierry de Baschmakoff
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