MPF 2024 Brand Identity Design

The 2024 Maritime Silk Road Forum is hosted by the Municipal People's Government, the Zhejiang Provincial Department of Transportation, and the Provincial Department of Marine Economic Development, and undertaken by the Zhejiang Seaport Group and Ningbo Zhoushan Port Group. Since its inception in 2015, it has been 9 sessions. We have been commissioned to renew the brand logo and visual image system design of the 2024 Maritime Silk Road Forum, and invite the outside world with a brand new visual appearance. The forum is more closely aligned with international standards in terms of guest invitations, conference scale, and promotion model. The participating guests have covered six continents including Asia, Europe, Africa, North America, South America, and Oceania, covering most of the world's top terminal operators, large freight forwarding companies, major liner companies and ports.

The logo is based on the graphic of the compass V, representing MPF's commitment to maritime development and leadership. The double Vs form M, representing MPF, and also Me (I/individual). The double Vs also form W, representing World (world)/We (us). W and M surround each other, connect with each other, unite together, and gather together to form a closely linked bond graphic in the middle. It is not only like the ocean port gene flowing with waves, but also a close bond for all parties to gather strength. It is also the original intention of MPF to build a platform to promote multi-party exchanges and collisions of ideas in the world. The eight directions of the graphic represent that every "seaport community

with a shared future" around the world will meet in China to discuss maritime development. MPF invites the world to build a new pattern of maritime development of "co-discussion, co-construction, and co-construction".

The renewed brand logo and its extended auxiliary graphics can be flexibly applied to multiple brand materials, online communication and offline forum activity images, and fully and scientifically standardize and apply the previously irregular and unsystematic brand assets, ensuring the effective international recognition of the MPF brand and the dissemination of HNA's concept, showing the mission of China HNA to the world.