London Design Gold

2025

LOST MARY NEAR30K PUREVIEW

Entrant Company

HG Innovation Limited

Category

Communication Design - Poster (Series)

Client's Name

HG Innovation Limited

Country / Region

Hong Kong SAR

With a visual language that fuses futuristic and technological edge and contemporary style — LOST MARY NEAR30K PUREVIEW meets the new generation’s expectations for premium, replaceable, and refillable product experiences, while helping the brand establish a distinctive visual identity in the international market.

The design is inspired by a sense of visual lightness and transparent aesthetics. Departing from traditional closed-frame tech visuals, the product features a transparent housing that clearly reveals its internal structure. The dynamic light and refraction effects highlight its intricate technological details, breaking visual barriers and turning abstract technological ideas into a tangible visual experience. Large transparent bubbles in the background further amplify the sense of clarity and openness, giving the poster a dynamic and fluid quality. The packaging places strong visual emphasis on the product's core selling point: 30K. Presented in a large, three-dimensional format at the center of the poster, this not only underlines the product’s large puff capacity but also creates a strong visual impact, ensuring the key message is grasped instantly. Breaking away from the typical cool blues of technology-driven design, the color palette adopts a vibrant orange-yellow as its primary color. This lively hue creates a fashionable, modern vibe while conveying a sense of technology and visual lightness, creating a distinctive style that stands out from conventional designs and immediately catches consumer attention.

More Gold Winners
Product
2025
London Design Awards - PHO Peony Series
Solomon Ho

Entrant Company

Tianmai SD International Co., Ltd.

Category

Product Design - Skincare

Interior
2025
London Design Awards - Sanctuary of Healing Light
Juliet Breast Medical Group

Entrant Company

JY SPACE DESIGN

Category

Interior Design - Clinic / Hospital

Conceptual
2025
London Design Awards - CHRISTMAS ON A GREAT STREET 2024
ORCHARD ROAD BUSINESS ASSOCIATION

Entrant Company

HEXOGON SOLUTION PTE LTD

Category

Conceptual Design - Illumination

Architectural
2025
London Design Awards - Shuomen Ancient Port Ruins Park - Maritime Silk Road Museum
温州市鹿城区旅游和体育事业发展中心

Entrant Company

上海同济城市规划设计研究院/ Voice Architecture Lab/ 同济大学建筑设计研究院

Category

Architectural Design - Cultural