Gatsby Fridays: A Podcast for the Creative Life

Gatsby Fridays is a podcast and creative platform founded by two New York-based Creative Directors as a passion project aimed at exploring what it means to lead a fully engaged and productive creative life. Inspired by Art Deco elegance and botanical motifs, the brand identity symbolizes curiosity, growth, and renewal, reflecting the spirit of the conversations it hosts.

Each season features thoughtful dialogues on creativity, design, self-care, cultural identity, and the challenges of maintaining a creative practice in an ever-changing world. Since its launch, the podcast has produced over 50 episodes across four seasons, with a fifth currently in progress. Topics range from personal experiences, such as navigating burnout, belonging, and representation, to broader discussions on visual activism, pop culture, and the future of design.

Both guests and hosts provide diverse perspectives, making Gatsby Fridays not just a platform for conversation but also a valuable resource for designers, artists, and thinkers seeking inspiration and connection. At its core, Gatsby Fridays is about more than just design; it aims to create a speakeasy-like space where creativity, culture, and humanity intersect.

With a dynamic and layered identity system that adapts across platforms and seasons, the project demonstrates how design thinking can enhance storytelling, elevate content, and invite audiences into a world of discovery.