London Design Gold

2025

Zoned Support Candy Cuddle Pillow

Entrant

Cixi Pima Cotton Textile Co., Ltd.

Category

Product Design - Pregnancy & Maternity

Client's Name

Country / Region

China

Engineered specifically for expectant mothers, this Pima cotton pregnancy pillow seamlessly combines ergonomic design with premium natural materials to deliver scientifically supported, all-night comfort and peace of mind. Addressing common discomforts such as abdominal strain, lower back pressure, and difficulty turning in bed, the pillow features a zoned support system with a 3D contoured structure—lifting the belly, cradling the lower back, and supporting the legs—to evenly distribute body weight. This targeted relief helps reduce back pain, pelvic pressure, and leg swelling, while promoting proper spinal alignment for improved sleep quality.



Its unique hybrid U-and-C shape offers full-body hugging support in a side-sleeping position, yet remains flexible enough to adapt to semi-reclining or other resting postures, meeting the evolving comfort needs of mid to late pregnancy. The outer cover is crafted from luxurious Pima cotton—renowned as the "finest cotton in the world"—whose extra-long fibers provide a silky-soft, skin-friendly feel, exceptional breathability, and superior moisture-wicking performance, keeping you cool and dry throughout the night. Reinforced with a high-density knit, the fabric resists pilling and wear, ensuring lasting softness and durability.



Every detail, from structure to material, is thoughtfully designed based on deep insights into the physical needs of pregnancy—balancing firm support with gentle embrace, functionality with natural comfort. More than just a pillow, it’s a holistic comfort solution tailored for expectant mothers, transforming every moment of rest into a feeling of being softly, securely held.

https://youtube.com/shorts/j5XBUTg_XRk

Credits

Xu Cunzhe
More Gold Winners
UI Design
2025
London Design Awards - Explora Journeys: UX That Invites, Immerses and Inspires
Explora Journeys

Entrant

Explora Journeys

Category

User Interface Design (UI) - User Experience

Product
2025
London Design Awards - Watch Phone Imoo X10

Entrant

Guangdong Genius TechnologyCo., Ltd

Category

Product Design - Baby, Kids & Children Products

Product
2025
London Design Awards - P9 Laundry Series

Entrant

Dreame Innovation Technology (Suzhou) Co., Ltd.

Category

Product Design - Home Appliances

Communication
2025
London Design Awards - ELFBAR KING Series
HG Innovation Limited

Entrant

HG Innovation Limited

Category

Communication Design - Promotional