London Design Silver

2023

Rooblee 360 Degree Bicycle Safety Reflector

Entrant Company

Rooblee Pty Ltd

Category

Conceptual Design - Safety

Client's Name

Philip J Clayton

Country / Region

United Kingdom

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilizes the cyclists motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

Credits

Director (R&D)
Philip J Clayton
More Silver Winners
Interior
2023
London Design Awards - Quaq launch event installation art & display design
Fanghao Wu, Mao Yang, Hairi Chen

Entrant Company

HG Innovation Limited

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Interior
2023
London Design Awards - Liang Yueh House
Hui YU Cheerful Teacher Huang

Entrant Company

Great Word Interior Decoration Co., Ltd.

Category

Interior Design - Residential 

Interior
2023
London Design Awards - Striking Surrey Siren
Mr & Mrs Roland

Entrant Company

Sadie Pizzey Interiors

Category

Interior Design - Kitchen

Product
2023
London Design Awards - Tableware set

Entrant Company

Goodbaby Child Products Co., Ltd.

Category

Product Design - Baby, Kids & Children Products