2023

Rooblee 360 Degree Bicycle Safety Reflector

Entrant

Rooblee Pty Ltd

Category

Conceptual Design - Safety

Client's Name

Philip J Clayton

Country / Region

United Kingdom

Gallery

London Design Awards Winner - Rooblee 360 Degree Bicycle Safety Reflector

About The Entry

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights. Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces. This is complimented by a flexible mounting system which utilizes the cyclists motion to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

Credits

Director (R&D)

Philip J Clayton

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Packaging

2023