London Design Gold

2025

Mia

Entrant

iFLYTEK CO.LTD.

Category

Communication Design - Apps / Software

Client's Name

Country / Region

China

Designed exclusively for Gen Z, Mia redefines digital companionship through personalized virtual partners and immersive interactions.

Functionally, Mia introduces two standout features: "Manga Studio" and "Midnight Radio." In Manga Studio, users simply input text dialogue, and the system automatically generates comic-style conversations—complete with brand IP characters, dynamic backgrounds, and gradient purple-green speech bubbles—turning everyday chats into personalized keepsakes. Furthermore, Midnight Radio crafts immersive audio experiences by assigning AI virtual idol hosts tailored to different IP personalities. Each generates unique audio stories, woven with soothing ocean waves and starlit soundscapes—delivering companionship that feels alive.

The interface adopts a split-screen mirrored layout, with a dynamic islandscape serving as the backdrop. Key access points, like Character Plaza, Creator Studio, and Radio, are transformed into hovering island cards, strategically scattered across the scene to create a visually harmonious and immersive experience that embodies the product's brand narrative of exploration and discovery. The system features a dynamic emotional feedback mechanism, where character illustrations instantly shift micro-expressions based on conversational context—eyes glowing green with joy or cheeks blushing purple with shyness. Enhanced by Live2D technology, every strand of hair and fold of clothing moves with lifelike physics, breathing unparalleled vitality and warmth into each character.

More Gold Winners
Architectural
2025
London Design Awards - GB Group HQ Tower
GB Group

Entrant

CED Studio

Category

Architectural Design - Commercial Building

Landscape
2025
London Design Awards - Shenzhen Xinhu Road Transit Corridor Urban Design Plan

Entrant

Zhilin Cai

Category

Landscape Design - Urban Design

Product
2025
London Design Awards - DAEWOO Rose Portable Iron
Jun Wang

Entrant

Guangdong Daewoo Co., Ltd.​​

Category

Product Design - Home Appliances

Conceptual
2025
London Design Awards - Chou Chou

Entrant

Freelance

Category

Conceptual Design - Fashion