94Hi!Look! Corporate Identity System design

About The Entry

The founder of 94 HI!Look! leveraged their professional chef background and years of experience in live-streamed product selection to create a hybrid store combining Japanese yakiniku (grilled meat), a supermarket, and a coffee bar.

The brand's concepts are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.

This business model breaks the one-way relationship between consumption and the brand, enhancing customer engagement. It establishes a ritual for mastering one's own life rhythm between transparent product selection, autonomous cooking, and cultural participation. CI Design not only achieves a visual breakthrough but also establishes a deep impression of quality, professionalism, and trust among consumers.