Benba agricultural product branding and product packaging

About The Entry

Focusing on core food safety concerns and prioritizing the health needs of children and pregnant women, Benba leverages the irreplicable ecological purity of the Qinghai-Tibet Plateau to build a natural, pollution-free highland agricultural system. Rooted in the unique geographical DNA of the century-old Tibetan village of Benba, the project activates the value of origin through branding, protecting alpine ecosystems while driving rural revitalization, achieving dual empowerment of commercial and social impact.

Brand Story: Contemporary Narrative of Altitude Aesthetics

Under the gaze of the Kunlun snow line, we write a new chapter of quality with altitude as our ink. This is not mere product creation, but a civilizational dialogue across latitudes—harmonizing the purity of snowscapes with urban sophistication through design.

Sunscreen bottles dance with sunlight, Tibetan pork gift boxes "grow" alpine flora, and yak wool scarves weave celestial maps into their fabric. When AR transports you across snow-capped peaks and seed paper sprouts in your palm, consumption transcends transaction, becoming a conversation with nature.

93% of consumers instantly recognize our mountain ridge patterns—a triumph not just of design, but of shared ethos. 87% cherish our plantable packaging, while 68% AR interaction rates reveal modernity’s collective yearning for authenticity.