MIXCING: Love It Now

About The Entry

Wuhan MixC is the first high-end commercial complex developed by China Resources MixC Lifestyle company in Wuhan and the ninth luxury-oriented MixC shopping mall in China. Located in the core financial district of Jianshe Avenue, known as the “Golden Belt of Hankou”, it opened on May 1, 2022. The mall boasts a total construction area of 190,000 square meters, comprising seven floors of commercial buildings, an outdoor commercial street, two office towers, and four residential buildings. The architectural design was handled by Lead 8, featuring the “Crystal Crown” concept for its facade, showcasing a unique and stunning visual appeal.

Since its opening, Wuhan MixC has introduced more than 400 brands, with over 33% being first-in Wuhan stores , exclusive stores, or high-end boutiques. In terms of brand recruitment strategy, Wuhan MixC emphasizes a combination of quality and diversity,bringing together a diverse mix of luxury fashion, international cosmetics, contemporary women’ apparel, upscale dining, trendy sports, and family entertainment, aiming to establish itself as Central China’s “premier destination for quality living and a new hub for socialization”. The mall continuously elevates Wuhan’s high-end shopping experience, catering to every customer’s pursuit of refined living.

Upholding its core philosophy of “inspiring urban commercial life” , Wuhan MixC has built and reinforced its four brand value pillars: Luxury & Appreciation” ,“Innovation & Interpretation”, “Leisure & Fun” and “Exploration & Discovery”. To meet diverse customer needs, it has launched initiatives such as “Quality Renewal”, “Space Exploration” and “Creative Events” , striving to become Wuhan’s iconic high-end shopping destination.