Flowing colors, psychedelic poetry

About The Entry

This project is an exhibition booth for “Design Shanghai” jointly designed by 3Trees Spatial Design and Studio HBA. The design team used the brand’s paint and building materials as the carrier and integrated them into the art booth, presenting a “multi-sensory communication” effect to the audience. With “artistic color” and “environmentally friendly materials”, it shows a new modern, and sustainable way of life to users.

The design of the theme are aims to display creative color schemes and innovative environmentally-friendly materials to the audience, demonstrating the brand’s multifaceted strength through different series of 3Trees products. The “Xiaosen Board” series, themed on Morandi’s color scheme, is an embodiment of Chinese and Western cultures blending and the brand’s “natural power”, merging the beauty of nature into people’s lives. The “Three Stones” series of artistic paint is deeply rooted in the genes of environmental protection and functionality, showing the brand’s “green power”, namely, its commitment to environmental protection and supreme quality. The “National Paint National Color” series is a perfect display of the brand’s “caring power”, that is, focusing on traditional craftsmanship while also paying attention to the development of modern technology and design. This can provide customers with more diverse and higher-quality products. Through close observation, touching, and smelling on-site, the audience can fully feel the characteristics and differences of the products and deeply perceive 3Trees’ leading pursuit of environmental protection and aesthetics.

In addition, the booth also has an “internet-famous channel”, using electronic imaging technology to create a flowing color wall that reflects the blending of reflection and color. The audience can take photos to permanently preserve the exclusive color visual feast. This not only shows 3Trees’ strength in color innovation but also enhances the interactive fun on the spot.

Green, as the brand’s dominant hue, is widely used throughout the space, creating a fresh and comfortable atmosphere while also highlighting the product’s healthy natural properties. The designers hope to inspire people on environmental protection and aesthetics through the booth, diffuse sustainability into a broader world, and boost the sustainable power in various industries to build a green and beautiful future.