London Design Silver

2025

ZuttoNyan

Entrant Company

Shanghai Liushangji Brand Management Co., Ltd.

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

China

This packaging design for ZuttNyan cat litter visualizes the product’s hybrid composition through a striking test tube motif. The clear graphical breakdown on the front showcases the exact proportions of natural tofu litter, bentonite, and deodorizing granules, reinforcing the brand’s commitment to scientific rigor and transparency.



Function meets aesthetics in this solution: the test tube icon not only demystifies the formula but also builds consumer trust through visual clarity. The minimal, clinical style elevates the product perception from basic pet care to smart, responsible living.



What sets this packaging apart is not just its design language but the ethos it carries. ZuttNyan’s formula mixes biodegradable, plant-based components with high-performance deodorizing agents to deliver an effective yet eco-conscious experience. The packaging reflects this duality — smart, clean, and sustainable — in both structure and message.



This project redefines how pet product packaging can both inform and inspire, using visual storytelling to elevate everyday functionality into thoughtful design.

Credits

Chen Liu
Xiaoliang Gai
More Silver Winners
Interior
2025
London Design Awards - Qiao Yu Apartment
GUANGZHOU OVERSEAS CHINESE REAL ESTATE DEVELOPMENT CO.,LTD

Entrant Company

PEARL RIVER PROPERTY & PEARL RIVER DECORATION

Category

Interior Design - Residential 

UX Design
2025
London Design Awards - Petstify
Hao Cai

Entrant Company

Hao Cai

Category

User Experience Design (UX) - Lifestyle

Service
2025
London Design Awards - LOVE OUT LOUD: Turning Human Emotions into Music through AI

Entrant Company

BC Card

Category

Service Design - Events

Architectural
2025
London Design Awards - The City Games
MIXC World Nanjing

Entrant Company

Shenzhen HALO Cultural Technology Co.,Ltd.

Category

Architectural Design - Public Art & Public Art Installation